The beauty and creativity of Fullalove Clothing’ designs and fabrics will lead and inspire our customer adoption rates and choice of purchases. Sustainable fashion starts with responsibly sourced exquisite fabrics and ends with your last wear. Fabrics are at our core, truly essential and with chic designs, represent the fundamental driving forces behind our collections.
Fruits, trees, coffee, eucalyptus - sounds like a pretty odd list of things, doesn’t it? You’d be surprised to find that all of the natural resources mentioned here have something in common: they are all solutions for a more sustainable & circular fashion industry, and a better tomorrow. With conscious collaborations to bridge the gap between fashion & other industries such as food, each of these materials is used to produce eco-friendly fibres that have a low carbon footprint.
Currently, more than 60% of the clothing in our industry is made up of polyester with toxic processes, and according to the World Bank, 20% of water pollution results from textile processing. Cotton and leather are two of the dirtiest materials in our wardrobes, using a vast range of pesticides, water & energy in production - so it is crucial for us to innovate to pave way for a more socially responsible industry.
Fullalove plans to use the most amazing sustainable textile fabrics to make the world’s most comfy, great looking and durable, timeless fashion apparel.
Organic cotton: 90% less water required versus traditional cotton; Cotton that’s actually good for the planet. It takes 2,700 litres of water to make a single tee shirt from conventionally grown cotton. Organic cotton, on the other hand, is watered mostly by rainfall. Organic cotton is also grown without toxic pesticides — that have been linked to cancer in rural communities.
Bamboo fabric: made using organic cotton combined with the best possible method of bamboo fibre production. Fullalove bamboo fabrics carry the Oeko-Tex Standard 100 certification. These natural fabrics are designed to clothe you in the greatest comfort while decreasing your exposure to the toxic chemicals frequently used in the textile industry.
Tencel: made of wood pulp; launched by Lenzing; unique features: moisture absorbent, antibacterial, biodegradable. Produced by Austrian based company Lenzing, Tencel is a light and versatile fabric made by Lyocell (rayon), a cellulose fibre developed by dissolving wood pulp which is sourced from sustainably managed eucalyptus plantations. Its use has become popular due to its breathability, moisture-absorbency, thermal regulation and antibacterial properties. It is now used in activewear, denim, intimates and home furnishings. It uses much less energy and water than conventional cotton and so has a low ecological impact