About our journey

Mille Fullalove, founder and creator of Fullalove Clothing

From an early age I’ve always had a love for fashion and have been keen to find ways to make a change in the world. In launching Fullalove, I wanted to bring together my two passions and use my creativity to disrupt the fashion world in a really positive way.

After studying lingerie and swimwear design at Leicester’s De Montfort University, I opened my very own design studio in 2018, and began building my freelance portfolio. I rented sewing machines and scraped through the year doing freelance design work alongside other part time jobs. I worked within the fast fashion sector, as Leicester is a huge manufacturing city for some of the UK’s biggest online retailers. The factories I worked with didn’t provide good working conditions or even a minimum wage to their vulnerable employees, and the vast amount of waste produced and thrown away was totally out of control.

It was this first hand experience of seeing just how damaging and toxic the fashion world was becoming, that was the start of a change for me. So, I began researching further into the modern industry.

More often than not, the fabrics used by a majority of fast fashion retailers are not biodegradable and will sit in landfill forever. Second to oil, the clothing and textile industry is the largest polluter in the world. The amount of natural resources we are wasting to keep up with the demand is phenomenal, and now more than ever, something needs to change.

Fabric choice is one the most important pieces of the puzzle when it comes to sustainable fashion. So, when launching Fullalove, I was looking for fabrics that would be biodegradable, that aren’t force grown and that are fully sustainable. Bamboo and hemp-based fabrics were the key players, as well as GOTS certified organic cottons. Not only are these eco-friendly, but they all sit on your skin beautifully and are really versatile.

But great fabric choice also goes further than the actual materials used to create them. Looking at the ways they’re treated and the dyes used to colour them is also something that is so important to me. As a result, I created a ‘non-toxic’ collection which swaps artificial dyes and colours, for natural dyes such as raspberries, spinach, nettles and red cabbage.

My aim is to establish Fullalove as a leading, global, eco-friendly, fashion brand and I hope you love it as much as I have loved creating it. Because fantastic fashion and great style doesn’t have to come at the expense of our planet’s resources. It’s about breaking the cycle and making a change.